
Visit Us
Join us at The Tower House and experience the charm of the iconic Queen Anne Victorian building while enjoying quality services and products from our local businesses.
Meet the team
Rachel Smoot
Owner
Dan Smoot
Owner
Abby Smoot
COO & Marketing Manager
Crystal Loew
General Manager

FAQs
What is The Tower House?
The Tower House, built in 1892, is a historic Queen Anne Victorian building located in the heart of Cumberland, Wisconsin. Once a beloved Italian restaurant and tavern, this local icon is being reimagined for a new chapter. Beginning in Summer 2025, The Tower House will be home to five unique businesses: Lightning Bolt Coffee, Lightning Bolt Lounge, Advanced Sportswear – Cumberland, WI, The Tower House Events, and The Tower House Suites. Stay tuned for grand opening details!
Who are the new owners?
Dan and Rachel Smoot are thrilled to take on their newest venture as the owners of The Tower House. With deep ties to the area through their nearby cabin and years of family memories in Cumberland, they’re excited to invest in the community in a meaningful way. Dan and Rachel own Advanced Sportswear in Newport, MN, and are bringing their entrepreneurial spirit to this historic space.
Together with their three children—Abby, Will, and Emmet—the Smoots are reimagining The Tower House while honoring its legacy. Abby Smoot will be leading all day-to-day efforts, marketing initiatives and managing business operations. The Smoot family’s vision is to create a vibrant, eclectic space that brings people together and celebrates the charm of Cumberland.
When will you be open?
Our opening date is Friday, August 22nd, 2025! Grand opening celebration to follow- keep an eye on our socials for more info!
Are you hiring?
We are hiring for a Full-Time Advanced Sportswear Salesperson at our Cumberland Advanced Sportswear location. Find more details under our “Advanced Sportswear” tab. Please keep an eye on our social media for any other updates.
